Coke Creates YouTube Promotion |

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Coke Creates YouTube Promotion

12. December 2006, 0:50 Uhradmin

Coca-Cola has launched a YouTube promotion that invites users to create, submit and send video holiday cards.

The Coca-Cola Holiday WishCast promotion allows visitors to select and send a classic Coke commercial or customize a pre-made video created by popular YouTube personalities. The video cards are then delivered via email messages with Coke branding.

According to AdWeek, this is not the first promotion to tap YouTube stars — Young & Rubicam recruited popular video bloggers to make clips for World Poverty Day in October — but it is the first time YouTube has brokered an ad deal that uses content from its top users, who will be paid an undisclosed fee for their participation.

Last week, Reuters and Yahoo! revealed they are working on a plan to compensate users whose contributed photos are selected for commercial syndication.

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A peer-to-peer (or P2P) computer network relies primarily on the computing power and bandwidth of the participants in the network rather than concentrating it in a relatively low number of servers. P2P networks are typically used for connecting nodes via largely ad hoc connections. Such networks are useful for many purposes. Sharing content files (see file sharing) containing audio, video, data or anything in digital format is very common, and realtime data, such as telephony traffic, is also passed using P2P technology.A pure peer-to-peer network does not have the notion of clients or servers, but only equal peer nodes that simultaneously function as both "clients" and "servers" to the other nodes on the network. This model of network arrangement differs from the client-server model where communication is usually to and from a central server. A typical example for a non peer-to-peer file transfer is an FTP server where the client and server programs are quite distinct, and the clients initiate the download.