Huge Potential for Apple Phone: Study
As the anticipation about an Apple iPod-phone hybrid builds with a steady stream rumors and news stories, a new research study from the Toronto-based Solutions Research Group shows that an iPod phone has the potential to be a big hit with consumers.
Among key highlights of the research:
16% of Americans aged 12+ (about 40 million) say that an “iPod” phone is a “great idea” for them personally based on a description of its likely features. In comparison, 24% of Americans aged 12+ (or 28% of cell users) own a Motorola phone and Nokia is used by 17%.
An iPod phone would have the potential to increase Apple’s customer footprint substantially. Currently just over 20% of Americans 12+ (about 50 million) own an Apple product - within 18 months of the introduction of a new iPod phone, Apple’s footprint can increase to over 30% according to forecasts based on the study.
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