MTV targets music download market |

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MTV targets music download market

16. May 2006, 14:19 Uhradmin

MTV, the television company that is credited with popularising music videos, is turning its attention to the online and digital download market. Its music service Urge will offer users 2 million songs from Wednesday that can be bought either separately for $0.99 (£0.53) or via a monthly subscription.

The service will be the featured music player on Microsoft’s Media Player. Urge will be compatible with more than 100 digital music players but not with the market leader, Apple’s iPod. ‘Well-recognised brand’ “We will concentrate on people who don’t have iPod’s,” said Van Toffler, president of MTV Networks Music Group.

“Hopefully, through the TV channels we have and the dot-com sites…we can educate people about the virtues of subscriptions. It’s not about selling a million singles,” he added.http://news.bbc.co.uk/2/hi/business/4984966.stm

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A peer-to-peer (or P2P) computer network relies primarily on the computing power and bandwidth of the participants in the network rather than concentrating it in a relatively low number of servers. P2P networks are typically used for connecting nodes via largely ad hoc connections. Such networks are useful for many purposes. Sharing content files (see file sharing) containing audio, video, data or anything in digital format is very common, and realtime data, such as telephony traffic, is also passed using P2P technology.A pure peer-to-peer network does not have the notion of clients or servers, but only equal peer nodes that simultaneously function as both "clients" and "servers" to the other nodes on the network. This model of network arrangement differs from the client-server model where communication is usually to and from a central server. A typical example for a non peer-to-peer file transfer is an FTP server where the client and server programs are quite distinct, and the clients initiate the download.