Music download store uses watermarks
The watermark technology makes slight changes to the data in sound files, such as a higher volume intensity in a tiny part of a song, that are undetectable by even the best-trained ears, according to Fraunhofer researchers. However, if unauthorised copies of a download turn up on, for example, P2P (peer-to-peer) filesharing networks, the watermark allows Akuma to identify the purchaser of a file and take action against them.
“Around 40 percent of the labels we offer are embedded with watermarks,” said Sascha Hottes, a managing director of H2 Media Factory, which launched Akuma. “This is the compromise we’ve reached with labels that are willing to release their titles in the MP3 format and not in Microsoft’s Windows Media Audio format with its DRM technology.”
As part of its service, Akuma monitors songs embedded with a watermark against illegal distribution on P2P services, according to Hottes. “We monitor P2P networks on a random basis,” he said.
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