MySpace: Marketing bonanza for bands |

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MySpace: Marketing bonanza for bands

11. December 2006, 3:58 Uhradmin

Flanked by his band, Justin King sits at a piano in the middle of a performance hall and lip syncs his song “Bright and Dirty Lights” as a crowd slowly starts to form around the musicians.

As smoke swirls around the floor and people surround the band with tentative, curious looks on their faces, King switches to an electric guitar and the music intensifies. The crowd members jump up and down, pump their arms, laugh and shake their hair around.

King and his band are shooting a video to promote their music, and part of how they got the volunteer extras into Agate Hall for the crowd scene was posting notice of the open video shoot on a MySpace.com bulletin.

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A peer-to-peer (or P2P) computer network relies primarily on the computing power and bandwidth of the participants in the network rather than concentrating it in a relatively low number of servers. P2P networks are typically used for connecting nodes via largely ad hoc connections. Such networks are useful for many purposes. Sharing content files (see file sharing) containing audio, video, data or anything in digital format is very common, and realtime data, such as telephony traffic, is also passed using P2P technology.A pure peer-to-peer network does not have the notion of clients or servers, but only equal peer nodes that simultaneously function as both "clients" and "servers" to the other nodes on the network. This model of network arrangement differs from the client-server model where communication is usually to and from a central server. A typical example for a non peer-to-peer file transfer is an FTP server where the client and server programs are quite distinct, and the clients initiate the download.