We reckon this will appeal to anyone who’s trying to organise a wedding reception and is dreading the obligatory “yeah, well, the map you sent was bloody awful so we ended up driving the wrong way up the M1 for three hours” - a smart new initiative which allows you to mark a spot on Google maps, stick a pin in it with added text details and then email the link.

Yup, try Pin in the map, developed by Winchester-based software outfit Eden Development. Company supremo Chris Parsons explained: “Pin in the map was designed for the simple reason that we discovered we needed it. Before this, we were forever printing out maps to write on, and or marking the exact location on a map in a paint program.

“After plenty of frustration, we thought, ‘There must be a better way to do this!’ And now there is.”

Well, we gave it a spin and here’s the result. Eden says the links are permanent, and it won’t pass any info your enter in the text field to third parties. You currently can’t edit your pin once it’s stored, but that’s a forthcoming feature, as is the “premium pin” for businesses allowing them to have a “proper” url for their pin (i.e., http://pininthemap.com/companyname), which will link to an ad-free page.

http://googleblog.blogspot.com/2006/04/google-maps-in-europe.html 

http://googleblog.blogspot.com/2006/04/back-on-map.html

http://googleblog.blogspot.com/2005/02/mapping-your-way.html 

http://googleblog.blogspot.com/2005/07/test-drive-this-hybrid-vehicle.html 

http://googleblog.blogspot.com/2005/09/post-katrina-images-of-new-orleans-on.html