In an interview with the virtual community Second Life, Warner Music Chief Executive Edgar Bronfman Jr. took questions from Reuters as well as Second Life users about the changing music industry in the digital age, the MySpace and YouTube phenomenon and even the time he caught his own kids illegally downloading songs. Bronfman said that the community that has grown out of Web sites like MySpace and YouTube is a good thing, but when music is being streamed and used in videos on those sites, record companies have to find a balance between what constitutes stealing and what is user creativity and innovation.

“The business models will vary with the platform. What we’re trying to do as a music company is first to enable as many uses of the content as possible to allow others to innovate,” said Bronfman. “We’ll figure out what the business model is as certain things have traction and other things don’t. We’re trying to enable as much progress as quickly as possible rather than wait to see a business model develop.”

http://www.fmqb.com/article.asp?id=316288